This is the commercial short film "Come Together: A Fashion Picture in Motion" made for H&M brand, directed by Wes Anderson, featuring Adrien Brody (a 2016 production, released on the internet, 4 minutes running time).
Unlike H&M’s previous adverts, Come Together does not promote any specific outfits in a direct manner, emphasizing how incredibly affordable and trendy they are – even though every single passenger is seen wearing unmistakably H&M outfits. Instead, Anderson produced a short movie that reflects the brand’s philosophy and spirit.
Outcomes: - the campaign was hugely successful, the film reached over 860 million people online and 19 million YouTube views. - while specific figures about the production weren't released, the campaign contributed to a 6% YoY growth across the H&M group (YoY = year-over-year: is the comparison of one period with the same period from the previous year, it measures business performance.) #brandfilm #cometogether #commercialfilm
"Right now, every film festival shares the same ambition: Get smarter about how to connect with audiences online. In the coming weeks, Hot Docs , Human Rights Watch , and AFI DOCS will present online lineups; at DOC NYC , where I’m the artistic director, we are busily adapting to new realities for our November festival. We’ve also seen online festivals inspire pessimism from some sales agents and programmers — but we don’t have time for that kind of thinking. Many filmmakers can’t hold back their work until next year, when competition will only increase for premiere slots and buyer attention, and many festivals can’t wait because they will cease to exist without revenue. We all need to keep getting smarter, faster. While we all want to get back into theaters, the public is swiftly adapting to watch online content non-stop. Everyone from health care workers to dancers are finding ways to creatively connect; festivals must, too. So what’s needed as we move forward?" (Read the full article on IndieWire here )
Film în criza pandemiei. Mă lansez ca producător în aceste vremuri tulburi și mă întreb cum poate ajuta puterea nelimitată a filmului triburile mele, antreprenorii, proprietarii de mici afaceri și independenții. Un articol scris zilele astea la mine pe blog - de citit AICI. Cu ocazia scrierii lui am descoperit si un film din 2010 care mi-a scapat "127 hours" si al carui trailer il las aici, urmand sa-l vad si eu curand. #film #producator #brandartfilms